In a stunning development that has sent shockwaves through the media landscape, Barstool Sports announced Tuesday it has acquired 91.1 KLPR, a beloved local radio station in Kearney, Nebraska. The deal, finalized late Monday, marks Barstool’s first foray into traditional radio broadcasting and signals a bold expansion of its growing media empire.
91.1 KLPR, known for its eclectic mix of indie music, local news and community-focused programming, has been a staple of Kearney’s airwaves for over four decades. The station’s loyal listeners were caught off guard by the news, with many expressing a mix of curiosity and concern over the station’s future under its new ownership.
Senior Jon Willis, a longtime KLPR host and local radio icon, offered a measured response to the acquisition.
“Change is never easy, especially for a station that’s been as deeply rooted in the community as KLPR,” Willis said. “But we’re hopeful that this partnership will bring new opportunities to grow and connect with our audience in ways we haven’t before.”
Barstool Sports President Darren Porthill, known for his brash and unapologetic style, framed the acquisition as a natural evolution for the company.
“Look, we’re not here to mess with what works. KLPR has a great thing going, and we respect that,” Porthill said in a statement. “But let’s be real—Barstool brings a certain energy and audience that’s going to take this station to the next level. We’re not just buying a radio station; we’re buying into a community.”
Barstool CEO Donnie “Big Dog” Kattz echoed Porthill’s enthusiasm, emphasizing its commitment to preserving KLPR’s local flavor while injecting its signature brand of humor and irreverence.
“This is about blending the best of both worlds,” Kattz said. “We’re not coming in to turn KLPR into Barstool Radio 2.0. We want to enhance what’s already there and bring in new voices and ideas. Plus, let’s be honest, I’ve always wanted to host a morning show in Nebraska.”
The acquisition has sparked a mix of reactions on social media, with some praising Barstool’s innovative approach to media and others lamenting the potential loss of KLPR’s indie spirit.
Local officials have also weighed in, with Kearney Mayor Johnny Nikkles expressing cautious optimism.
“KLPR has been a vital part of our community for decades,” Nikkles said. “We trust Barstool Sports will honor that legacy while bringing new opportunities to our city.”
As part of the deal, Barstool has pledged to retain all current KLPR staff and maintain the station’s commitment to local programming. However, insiders suggest that Barstool’s signature content, including its popular podcasts and live shows, could soon find a home on KLPR’s airwaves.
For now, listeners can expect business as usual at 91.1 KLPR, but there is the unmistakable influence of Barstool Sports looming on the horizon.
As Willis put it, “This is a new chapter for all of us. We’re excited to see where it takes us—and we hope our listeners will come along for the ride.”
DISCLAIMER: This story is a part of our annual April Fools’ issue, this story is not real. Happy April Fools’ Day!
